As with any plan in your company, the content marketing plan needs to be revisited to make sure that it is up to date, strong, and innovative.
A way of getting in front of the competition is to create a solid, innovative content marketing plan. However, if you are having a problem planning all the activities you will have within the year, you are in the right place, continue reading.
What is your Content Marketing Goal
Planning your content marketing strategy means that you should have well-established goals, that you want to achieve with it. Moreover, it is important to have time limits for accomplishing them.
Once you have established your goals you will need a way of evaluating whether you achieved them. One way of doing this is by setting Key Performance Indicators (KPI). Coming back to the KPI’s will show you how fast are you moving towards your desired goals and whether you need to adapt something in your content strategy.
Using a digital tool to help you with the planning process will make it easier to set your goals and follow up on your tasks.
With the circle calendar, you can easily create your overall content marketing plan. Moreover, you can use preexisting templates, to just fill up your tasks, you can set deadlines and reminders. Getting a full year overview of your content marketing strategy can help you match your current content with upcoming holidays or events.
Define your Content Marketing Plan
Once you have a goal, you will need a detailed marketing plan of what to do, how to do it and when to do it. Nowadays, social media platforms are rapidly growing, and more organizations are using them as marketing platforms.
Therefore, while creating your content marketing plan you should take into consideration the opportunity of using social media as a place where you can use your content.
Here it is important to determine which content to post in which social media. Planning your posts and following up on your development can be hard sometimes. However, using templates, for your planning process can ease your pain from creating different calendars. With the circle calendar, you can have all your current and future marketing content plans and tasks in one single place.
Read more about Planning Marketing Strategy with the Round Calendar